Netflix als Hilfeschrei

Das mögliche Eintreten von Netflix auf den deutschen Markt wird ja fast so sehr herbeigesehnt, wie das Erscheinen des Heilands höchstpersönlich. Warum eigentlich?

Thomas Lückerath hat auf DWDL einen ausführlichen Artikel zum Netflix-Hype in Deutschland veröffentlicht. Darin macht er klar, dass die hohen Erwartungen sich aller Voraussicht nach nicht erfüllen werden. Das liegt zum einen daran, dass auch Netflix für ein gutes deutsches Angebot auf Lizenzen angewiesen ist. Und viele dieser Streaming-Lizenzen sind für den deutschen Markt schon an Wettbewerber vergeben, angefangen von Sky über Maxdome und Watchever bis hin zu Amazon Prime. Dass Netflix in Amerika ein gutes Angebot an Serien und Spielfilmen hat, bedeutet also noch lange nicht, dass das auch in Deutschland der Fall wäre.

Im Übrigen ist das Angebot von Netflix auch in den USA nicht so gut, wie man beim sehnsüchtigen Blick über den Atlantik gerne vermutet. Wer Zugang zu einem amerikanischen Netflix-Account hat, weiß beispielsweise, dass sämtliche HBO-Serien nicht auf Netflix zu finden sind.

In der Tat haben wir mit Maxdome, Watchever, Entertain und neuerdings auch Amazon Prime bereits ein gutes Angebot an Streaming-Anbietern. Der Eintritt von Netflix in den deutschen Markt wird dieses Angebot bestenfalls ergänzen – eine Revolution wird es nicht.

Lückerath stellt völlig richtig fest, dass der große Hype um Netflix sich wohl weniger aus der Sehnsucht nach einem gutem Streaming-Angebot nährt als vielmehr in der Hoffnung, dass dann auch in Deutschland bessere Serien produziert werden. Dabei hat Netflix auf diesem Gebiet bislang lediglich mit „House of Cards“ große Aufmerksamkeit erregt, die meisten der hochgelobten Serien stammen nach wie vor von Pay-TV-Sendern. Und ob Netflix überhaupt auch Serien für den deutschen Markt produzieren wird, steht noch völlig in den Sternen. Lückerath schließt daher:

Wunder vollbringen kann auch Netflix nicht. Je intensiver man sich auf diese Spurensuche einlässt, desto deutlicher wird am Ende: Die deutsche Hoffnung auf Netflix ist ein Hilfeschrei. Nicht Netflix ist so unglaublich gut — das deutsche Fernsehen nur oft so unfassbar schlecht.“

Was das deutsche Publikum will ist vor allem ein höheres erzählerisches Niveau im Serienbereich. Das können – oder wollen – die deutschen Free-TV-Sender aber bislang nicht bieten, auch wenn in letzter Zeit ein wenig Bewegung in den Markt zu kommen scheint.

Eine deutsche Antwort auf den Netflix-Erfolg ist also keine technische Frage. Es ist eine Frage des Storytellings. Darauf sollten sich die Anstrengungen konzentrieren. Eigene serielle Produktionen sind der Schlüssel zum Erfolg des Fernsehens dieser Tage.“

Lückerath hat Recht: die Bedeutung von eigenproduzierten Serien ist durch das Abflauen der Casting- und Reality-TV-Welle so groß wie lange nicht mehr. Der einstige Marktführer RTL kann ein Lied davon singen, aber auch die anderen Sender haben sich viel zu lange auf ihren Quoten-Lorbeeren ausgeruht.

Trotzdem gibt es bei allen großen deutschen Sendern bislang bestenfalls zaghafte Versuche, in die schöne neue Serienwunderwelt aufzubrechen. Das ist zu wenig und vielleicht auch schon zu spät.


72 thoughts on “Netflix als Hilfeschrei

  1. Talk to Bits about the addon he was using for when he was dual-boxing his characters. It let him see the screen of his other alt embedded into his main screen… I think. He posted a picture of it in the thread about the UIs.

  2. “yeah jimmy, in new york, niggas like your vocals. but thats only in New York, dawg your ass is local” those piggy bank lyrics is what realtalkny and the 50 gunit haters dont get… 50 cent/gunit aint just new york or american artist, they sale units globally… Wen realtalkny was sayin kanyes graduation outsold 50s curtis album.. That was only locally (america), on world wide sales CURTIS OUTSOLD GRADUATION!


  4. « Le Huffington Post cite en effet un des cadres de MVRDV, Jan Knicker, déclarant au quotidien Algemeen Dagblad qu’il avait en effet pensé « une seconde » au 11-Septembre. » C’est d’une hypocrisie incroyable !!! Comment est-ce possible de dire qu’il n’y a pensé qu’une seconde alors que ça ne peut être que le thème même de leur projet ! Pas besoin de faire partie d’un bureau d’architecte pour que ça saute aux yeux !

  5. Nina … anything that can inspire kids to read is a miracle in itself. A gift from the Gods as it were. Now that your son is hooked, it will be hard to stop. My kids and grandkids have grown beyond The Whimpy Kid … mine were in love with Judy Blume and Beverly Cleary … I mean Super Fudge and Romano the Pest (that’s my daughter) and on to bigger and greater books !! I hope some lucky mom wins the draw … books are meant to be shared florence fois recently posted..

  6. Astaragfirullahalazim…..sedih dan pilu sangat melihat keadaan mangsa lagi-lagi yang masih berumur sebaya dgn buat mereka semuga ditempatkan bersama orang-orang yg beriman….

  7. Hoi Laura, heb jij dan vandaag niet weer last van honger ? Ik ben nu net op dag 4 mijn hongergevoel kwijt…en ben daar erg blij mee…vandaar. Wel super fijn dat de pannenkoeken niet terug te vinden zijn op de weegschaal hahaha, nee, snap er helemala niks van hahaha…maar vind het wel lekker voor je

  8. Scorpions are not that bad in Grecia. They mostly stay outside, whereas I find a lot of them in the house here at the beach. But they only sting, not deadly, so really they just look scarier than they are.I will always love the town of Grecia. I hope you have a great time.

  9. I’m impressed, I need to say. Actually hardly ever do I encounter a weblog that’s each educative and entertaining, and let me tell you, you’ve got hit the nail on the head. Your idea is excellent; the problem is one thing that not enough people are speaking intelligently about. I am very joyful that I stumbled across this in my search for one thing relating to this.

  10. seriously sucks.i hate not being able to eat what i want… and being restricted to such non-filling foods.i feel for you, i really do.i think the entire process is horrific and lame.i hope you are back to normal soon.and i am thankful that you are blogging dispite all your unhappiness.

  11. *g* I really really love the idea (and why haven't I thought about it?) and here is my shamrock:H – Hotter Than Hell (book)U – Bayou Moon (book)G – The Iron King (book)S – Stormwalker (book)hope you have a wonderful day!greetings, Inainale87 at gmx dot at

  12. To and,you can find and.If you like,you need some. can help you to make youself cool,also make you cooler than others.You may need.Therefore is essential.To or is a healthy living style, make your life more sentiment.Get a health body, is essential.

  13. What’s your solution then? Wait till DF do their analysis and LOT do a cut and paste of the result?Every h2h, whether its DF or LOT has some element of personal opinion, so its pointless treating either sites analysis as gospel.VN:F [1.9.17_1161](from 0 votes)

  14. Mi hanno offerto un contratto:"Rapporto di lavoro di apprendista 1° livello di professionalità della durata di 42 mesi tendente al conseguimetno del profilo di impiegato addetto alla contabilità ed al commerciale di 3° categoria.Il suo trattamento economico è quello stabilito per gli apprendisti dalla contrattazione collettiva nazionale di lavoro della categoria, e precisamente dal CCNL per l'industria Metalmeccanica Privata".Quindi quanto sarà il mio stipendio lordo e netto mensile?Grazie mille!Luigi

  15. 6, I predicted – well sort of predicted by writing a headline on some market news aggregation – Dow 8,000.  Based on the economic and financial industry news of that day just 2 1/2 months ago (seems

  16. It is funny. Every business that bu-sh was responsible for running came to a bad end. True enough, he was the titular head of the Texas Rangers, but in that role he was the hale fellow well met, and others ran the business.Mr. Gentlemen’s C came onto the scene in 2000 promising to run the country like a business. Well, looking at his own past failures, and the failures in the auto industry, Wall Street, etc, it seems that he kept that promise.

  17. das ist ja superklasse dieses foto! symbolisiert für mich freiheit, glück und sommersonne! spitzenmässig, gefällt mir total gut!!!!!wünsch dir einen guten start in die (kurze) woche! :-)liebe grüsse christina

  18. the ‘esc’ key takes you out of the FULL_SCREEN_INTERACTIVE display mode. So the bug seems to be that the HTMLLoader class doesn’t render Flash when in FULL_SCREEN_INTERACTIVE mode. After searching through the Flex bug system for a bit, I couldn’t find this in the bug system. I created one: Feel free to vote on and watch it.

  19. Hi Pat “Trish”, Keep your eye on the website. I will be posting a number of excellent resources in the coming weeks as I get the hang of this. There will also be some trainings at regional garden centers in the coming months that you might be able to attend.

  20. I dont really know how to setup the business but as far as setting up credit card companies, you should be able to do that through paypal free of charge.References : Was this answer helpful?

  21. 133Prezada Vidania, obrigada por acsesar nosso site!Seu cabelo e9 liso, enrolado?Vocea utiliza alguma quedmica?Para indicarmos o produto ideal, precisamos diagnosticar qual a real necessidade.Entre em contato conosco pelo email: para que possamos oriente1-la.Obrigada!

  22. – Beautiful Girls is a brilliant suggestion, Marco!Even though Natalie Portman is creepily hot for the age she is supposed to be. Monica Bellucci and Audrey Tatou are both a safe bank, I’ll get onto watching both of these films as well. Amélie is about as much of a must as Harry & Sally is.November 11, 2010 – 4:28 pm

  23. Tengo que probarlas, se lo dije, eso del toque de yogur me gustó mucho porque nosotros las hacíamos sin él. La verdad es que todos los rollitos se ven deliciosos.Un saludo.

  24. Posted on July 3, 2012 at 1:00 pmvulputate pellentesque ac in ipsum. Quisque pharetra hendrerit est at placerat. Praesent euismod rutrum pulvinar. Suspendisse lorem orci, adipiscing a vulputate vel

  25. people need to read the 1902 “Dick Act” to see the government cannot forbid the average law -abiding citizen from having/owning a firearm.It nulifies all anti-gun laws….know your history.

  26. Hi there, simply became alert to your weblog through Google, and located that it is truly informative. I am going to be careful for brussels. I’ll appreciate for those who continue this in future. Lots of people will be benefited from your writing. Cheers!

  27. Hi would you mind sharing which blog platform you’re using? I’m looking to start my own blog soon but I’m having a hard time deciding between BlogEngine/WordPress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Apologies for being off-topic but I had to ask!

  28. I’m extremely impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, its rare to see a great blog like this one these days..

  29. a motherfucker jajaja no sé inglés pero esa grosería si me la sé.Ay Araña, he tenido muchos días de la chingada,y salgo adelante, así que no te desanimes, pero por favor no malgastes tu dinero, que mira que cuesta trabajo ganarlo.Total, no debemos dejar que otros nos agobien , bueno eso digo yo.Saludos.

  30. Hey there would you mind stating which blog platform you’re working with? I’m going to start my own blog soon but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something unique. P.S Apologies for getting off-topic but I had to ask!

  31. I’m laughing at Jackie a little….do you lick the icing off and save the cookie for a pie? ewww….jk, but it was a funny thouhgt.Debra – HOLY COW 41 replies, how do you keep up?So the thing with the Oreo’s…I don’t eat them even though I LOVE them cause they’re very bad for I havent had one in ages…now I want one…Hmph.anyway, there’s no number for how I eat mine….I bite off one cookie…eat the middle, then eat the other cookie. All with a big glass of ice cold milk. So does that say about me :::scratches head:::: lol

  32. I imagine the above to be some kind of attempt at wit.Anyway, back to the main subject of the discussion:“Steve says:As someone who brought a number of English guys to Poland, there is clear consensus that Polish girls are much sexier – bodily, body language and dress. The only question was whether Ukrainian or Russian girls were as good/better.”I can only presume you must run one of those mail-order bride companies?So, how’s business going these days?

  33. I bought my husband the xbox 360 and this skin to put on it for Christmas. I recieved the skin yesterday ( on time ) and we put it on the xbox today. It looks really nice on there and i know my husband is going to love it!!! I can’t wait to give it to him now!! The skin is easy to put on and although it is a little hard to make sure you get all of the bubbles out of it when applying i suggest using a book or something to help smooth it out as you go.

  34. Caro Pitter,veja a planilha do mercado potencial para o Rio de Janeiro. Temos oportunidades até para São Gonçalo.Implemente a metodologia CDINFO e verás que tudo é questão de CONHECIMENTO.Quem apenas repassa informação, não pode mesmo cobrar mais do que R$ 30.Quem constrói conhecimento e sabe manejar saberes, sempre estará a frente da concorrência, seja a loja do shopping ou o Carrefour.bração,Quemel

  35. I used to be suggested this web site by my cousin. I am no longer sure whether or not this publish is written by way of him as no one else recognize such exact approximately my problem. You are incredible! Thank you!

  36. Wow hats off to the smaller boats and Shan for doing it solo! It was a GREAT Day out there for sure. Love to see the photos, my favorites are the videos! Exciting stuff!!

  37. Coloco em questão todo o regulamento atual da F1, uma vez que suas aplicações têm roubado a cena do espetáculo. Essa categoria era tradicionalmente um esporte seletivo e que servia de palco para a tecnologia de vanguarda, assim como, para a habilidade dos pilotos em seu mais elevado nível. As disputas eram nas pistas, exclusivamente. Hoje, porém, as atenções estão divididas entre as palhaçadas dos pit stops e punições, muitas vezes decididas por comissários desqualificados para tanto. Sinceramente, a F1 está descaracterizada e cheia de frescura.

  38. Olá, vi que você postou um comentário no meu blog perguntando de que fonte eu estava falando. As fontes que você usa nas postagens do teu blog. E… poderia me dizer onde eu posso baixar está fonte? Responda no meu blog. Ah, você sabe onde arrumar um template? Estou nesse trabalho á horas.

  39. ispir25 / merhaba kürşat bey ilginiz için çok teşekkür ediyorum. kürşat bey yaklaşık olarak 40-50 bin tl çivarında bir para karşılıı bir araç düşünüyorum. degerli vaktinizi çalıyorum bana bir kaç örnek araç tercihi daha vere bilirmisiniz.

  40. . (I wonder, does anyone actually like that process? It seems solipsistic.”Hmmm, interesting. I am the exact opposite, hate the writing process, love the editing and rewriting. So it’s lucky they created a job category just for me – editor!

  41. Thoroughly eliminated, humbled, and humiliated. Thought “oh I’ll just wear shorts, I’ll run home, so it won’t be that cold.” After this I could barely stagger home.OHS: Humbled here too, couldn’t even do 85% 5x due to elbow pain. That’s about 15 lbs less than my 5RM. Ouch. Yet the mobility with Cara after the WOD helped for sure and I’ll keep on that forearm work, I think that could be a cause.Eliminator: 15-11-8-8, and those 8 jumping lunges weren’t pretty. Wow. Humbling for sure.Yet–thanks for the shoutout w/the pic I took in Aruba! Windsurfing was a blast!

  42. L’installation est sans aucun risque. Mon clavier ne remplace ni ne supprime aucun clavier. Il s’ajoute simplement à la liste des claviers disponibles. Il fonctionne avec OpenOffice. Bref, n’hésitez pas! Et parlez-en autour de vous!

  43. Als ik voor de kidsclub mag vertellen,heb ik wel eens gebruik gemaakt van het boekje: Wat betekent dat WOORD? Ruim 50 begrippen uit de Bijbel voor kinderen uitgelegd.Geschreven door Jan en Gerry Visser.Ja,die Jan Visser van de musicals en liedjes!

  44. James Curran, of course you know that the libs and Bloc lobbied the media for weeks to break the story. msm checked it out, and there was nothing there, no takers….except. (Susan Delacourt Ottawa Bureau Chief)Toronto StarCoderre and Duceppe marching with Hezbolla is more a national security risk than anything I have ever witnessed.

  45. orang,hidup kita kena berpaksikan pada suami@ isteri@keluarga shj.kena elakkan sebarang hubungan @ aktiviti dgn mana2 jantina yg setentang dgn kita melainkan pasangan kita.wlaupun ats urusan kerja skalipun,selagi mampu elak,elak la.kalau x mampu,bwk pasangan masing2 skali..takziah,smoga terus tabahWell-loved.

  46. ye x ye jugak kan..tah2 anak dalam kandungan tu bukan anak jimmy…anak orang lain..saje je nak larikan diri dari jimmy,sebab takut jimmy taw hal sebenar..Well-loved.

  47. Do you might have a spam concern on this site; I also am a blogger, and I was questioning your situation; we have developed some good strategies and were looking to exchange options with other folks, be certain to fire me an e-mail if interested.

  48. My gosh Erin! You are my idol! I need to come take a class from you! How I would love to ask you so many questions! Do you ever give webcast classes on exposure, equiptment, lighting? I would love to learn! Beautiful as always!

  49. Da, si Logofat Udriste se chema Lucaci iar Matei Basarab se chema initial Incendiului. s-au reasezat si modificat ca trasee la inceputul sec. XX, cateva elemente gasesti in articolul meu cu casa facuta de Schmiedigen si clasata monument istoric

  50. Oh, how cute those little boys are! My kid who is just as young as them also loves playing rugby. It's really nice to see that at their young age, they are already taking part in and involving themselves in physical activities. In fact, my son is helping us promote so kids like him could learn more about the sport and be healthy, too. By the way, good luck to NZ next year! New Zealand definitely has a lot of advantages over other countries with their power players.

  51. Nice read, I just passed this onto a colleague who was doing a little research on that. And he just bought me lunch since I found it for him smile Thus let me rephrase that: Thanks for lunch!

  52. Frankly, I don’t see anything wrong with the before. The after is nice too. If you want to see ugly, you should see MY kitchen! (I’ll only mail you a photo in private! LOL!)

  53. Hi Stefanie, I just finished reading Heinrich Boll’s novel, ‘Billiards at Half-Past Nine.’ Whew! It was hard to get into – but well worth the effort. Ultimately it’s a very spiritual book. Have you read Boll? I ordered two others because he’s such a great writer.

  54. Nike Jordan Shoes Store offer a wide range of 2011 newest styles retro jordan shoes,at the lowest price,welcome to Shop for your favorite air jordan shoes,100% secure shopping & accept paypal payment!

  55. Great info and straight to the point. I don’t know if this is truly the best place to ask but do you people have any thoughts on where to employ some professional writers? Thx

  56. Sorry to hear about all you are having to go through. You sound like the perfect candidate for IVF, hope you will be a lucky first timer!!!! When is your beta test? Keep us updated!

  57. Là seule solution efficace est de désactiver son compte temporairement en attendant que le problème soit réglé (définitivement pour les moins cons d’entre nous). C’est un problème très vicieux, si vos amis ne font pas les réglages nécessaires, les messages que vous leur avez envoyé sont exposés aux yeux de tous… en réglant vos paramètres de confidentialité vous ne protégez que vos amis, pas vous. Une erreur pareille ça se paye, on ne doit pas laisser passer ça.

  58. Afonso Henriques,You are right on your thoughts, but think that many greeks and serbs and bulgars converted too, not as much as Albanians in % but they converted..I mean it was just mater of % not of desire..Let`s say 30 % of albanians around 1.2 million are Christians, so do they deserve to be part of Europe?

  59. à°¸ుà°œాà°¤ à°—ాà°°ుà°«ోà°Ÿోà°²ు à°­à°²ే à°—ా ఉన్à°¨ాà°¯ి. à°®ీ à°®ాà°—ాà°¯ à°µేà°¨ా? à°…à°¯ిà°¨ా à°®ీ à°®ీà°¦ à°¨ాà°•ు à°šాà°² à°•ోపమోà°šేà°¸్à°¤ోంà°¦ంà°¤ే. à°®ంà°šి à°®ంà°šిà°—ా à°¬ోà°²్à°¡ు à°¬ోà°²్à°¡ు పచ్à°šà°³్à°³ు à°ªెà°Ÿ్à°Ÿేà°¸ిà°•ుà°¨ి, à°¸ీజన్à°²ో పచ్à°šà°³్à°³ు à°¦ొà°°à°•à°¨ి à°¨ా à°²ాంà°Ÿి à°µాà°³్ళని à°¬ాà°§ à°ªెà°¡à°¤ాà°°ా? à°ªైà°—ా à°«à°£ి à°¬ాà°¬ు à°—ాà°°ు à°®ీ à°‡ంà°Ÿిà°•ొà°¸్à°¤ే à°¬ోà°²్à°¡ు à°¬ోà°²్à°¡ు à°µంà°Ÿà°²ు à°šేà°¸ి à°ªెà°¡à°¤ాà°°ా? à°¨ాà°•ు à°•ొంà°šెం à°ªంà°ªింà°šొà°š్à°šు à°•à°¦ా?à°¨ాà°•ు à°•ొà°¤్à°¤ à°®ాà°—ాà°¯ంà°Ÿే ఇష్à°Ÿం à°•ాà°¨ి à°ªాà°¤ à°®ాà°—ాయతో ఇన్à°¨ి à°Ÿైà°ªు లలో à°šà°Ÿ్à°¨ీà°²ు à°šేà°¯్à°¯ోà°š్à°š్à°šà°¨ి à°¨ాà°•ు à°¤ెà°²ీà°¦ు. à°…à°®్à°® à°¤ెà°š్à°šిà°¨ à°ªాà°¤ à°®ాà°—ాà°¯ à°‰ంà°¦ి. à°¦ాà°¨్à°¨ి బయటిà°•ి à°¤ీà°¸్à°¤ా.

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht.

* Die Checkbox für die Zustimmung zur Speicherung ist nach DSGVO zwingend.

Ich stimme zu.