The Next Big Thing

Es gilt als ausgemacht, dass das traditionelle lineare Fernsehen das nächste Opfer des digitalen Medienumbruchs sein wird. Bislang hält es sich allerdings noch recht wacker.

Dafür, dass das so bleibt, tun die dominierenden Player im Fernsehmarkt aber auch einiges, wie Matt Buchanan in seinem Elements-Blog beim New Yorker beschreibt. Das sind vor allem die Fernsehsender und – in den USA – die Kabelnetzbetreiber.

Zwar stehen Apple, Google, Microsoft und andere längst in den Startlöchern, um den großen Bildschirm im Wohnzimmer zu erobern, aber dafür brauchen sie Inhalte. Die großen Medienkonglomerate, die diese Inhalte haben, haben jedoch wenig Interesse daran, ihr etabliertes Geschäftsmodell des traditionellen linearen Fernsehens zu untergraben. Wären alle Inhalte jederzeit online verfügbar, bräuchte es keine Fernsehsender mehr und die Kabelnetzbetreiber würden vom Inhalteanbieter zum technischen Dienstleister degradiert. Wie schwer man sich als solcher tut, Geld zu verdienen, kann man sehr schön am Beispiel der Mobilfunkbetreiber beobachten.

Das ist auch der Grund, warum HBO seine begehrten Serien weiterhin exklusiv über sein Kabelabonnement vertreibt – „Girls“, „The Newsroom“ und „Game of Thrones“ sind weder auf Hulu noch auf Netflix oder einem anderen Streaminganbieter zu bekommen. Wer HBO nicht abonniert hat, muss warten, bis die Serien auf DVD erscheinen.

Auch wenn das lineare Fernsehen in einer Welt ständig verfügbarer Online-Medien längst zum Anachronismus geworden ist – ohne ein Geschäftsmodell, dass die Inhalteanbieter und Kabelnetzbetreiber einschließt, wird sich daran nichts ändern.

Genau daran wird derzeit hinter den Kulissen kräftig gewerkelt: Während Google und Intel versuchen, direkt über die Produzenten an Inhalte zu kommen, unternehmen Apple und Microsoft alles, um mit den Kabelnetzbetreibern ins Geschäft zu kommen.

In Deutschland ist die Situation trotz anderer Ausgangslage ähnlich verfahren: bei Lizenzware wie amerikanischen Filmen und Serien stehen auch bei uns die Interessen der Fernsehsender denen der Streaminganbieter entgegen. Die größte Produzenten eigener Programme dagegen – die Öffentlich-Rechtlichen – werden durch unsinnige gesetzliche Regelungen daran gehindert, ihr vom Gebührenzahler bereits bezahltes Programm diesen auch unbegrenzt zur Verfügung zu stellen.

Solange sich Inhalteanbieter und Fernsehsender weiter selbst im Weg stehen, wird es nur einen Gewinner geben: die illegalen Streamingportale. Das nützt letztlich niemandem. Der Druck, ein neues Geschäftsmodell zu finden, ist also da. Die Schlacht um unser Wohnzimmer hat längst begonnen.

66 thoughts on “The Next Big Thing

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  34. Wanted to add also that from the bit of research I’ve done, surgery isn’t even a guaranteed cure, and I’m getting the impression that each doctor kind of believes his own thing, and I may not get one who doesn’t end up doing that good of a job…I’m just trying to figure out if surgery is worth the risk.

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  39. Ich muss unbedingt mal an dem Duft schnuppern! Allein wegen dem Flakon und der schwarzen Flüssigkeit bin ich verdammt neugierig auf den Geruch! Ich hatte bisher glaube ich nur ein Promi Parfum, eines von Naomi Campbell, das ist schon so lange her dass ich gar nicht mehr weiß wie es überhaupt riecht…

  40. No debería olvidar que Jefferson mantenía correspondencia con Shelley. Aquí podríamos aspirar a un intercambio epistolar con Rahola. Vendría a ser igual pero no lo mismo.

  41. 基本法規定,選特首者要四十歲,可以想像到班叔父的思維。小弟三十幾,一事無成,亦無分文。但係孫文、黃興搞革命時都不過三十來歲,有的只有廿幾,真係完全唔怕死,就搞低個皇朝(你亦可以話班友搞出個禍來)。算啦,吾輩都無得同老毛、周公之輩相比:吾輩有志氣者曰:要上位、要發達;老毛等加入共黨,æ›°:上位者,即敢教日月換新天,用紅太陽換青天。吾輩受到打擊,æ›°:要飲酒消愁、領綜援、要怨天尤人,有志者亦僅曰:要堅持下去;老毛等被人剿至着草,æ›°:長征去。與天鬥其樂無窮!班友真係好勁。四十歲才可做特首的規定真的很好!免得眾年青人有太多想法。不要說老毛、孫大炮,就是一個哲古華拉,死時都未到四十,但所做的事就可能是你我做多十世人都做不到的,何解?就係無人同佢講起碼四十歲先至有得上位law,於是佢會想「即係我想做咩春野都得啦」,這樣就出晒事。哲古華拉如是,老毛諸位亦如是。現在你班友唔洗發夢,就天下太平,年青人不用胡思亂想,可專心發達上位去。

  42. Susan – I answered all your questions and they were quite revealing. I think that we unconsciously predict negative outcomes (if that’s the opposite of freedom). Maybe it’s learned behavior that follows us from childhood to adulthood. But it helps to look in a mirror and tell yourself that the only restrictions in your way are the ones you put there!

  43. Google Tom Heneghan then Google Al Gore World Peace Forever.Jane and I are here for you all forever.Right now I am posting in VirginiaI will remain here till Bam Bam leaves the White HouseOh you should read the comments at the youtube ofJeff Fisher Addressees the world part one.

  44. For et flott kjøkken, spesielt gulvet likte jeg godt. Jeg har alt gÃ¥tt pÃ¥ en aprilspøk. Alltid like lettlurt 😉 Ha en fin pÃ¥ske skjønne Heidi.

  45. Great article and right to the point. I am not sure if this is truly the best place to ask but do you guys have any thoughts on where to employ some professional writers? Thanks 🙂

  46. Francesa is a pompous jerk who purports to know everything when it comes to sports. His opinion is always right, so don’t disagree with him! Even when he gets something wrong (as he OFTEN does), he’ll spin his way out of his mistake.

  47. gabriela / -CDSSe nao for por amorAcustico ao vivoAo vivo em Sao Jose do Rio PretoVale a pena sonharSo ModaoTa CombinadoTa Combinado ao vivo em Palmas-DVDSAcustico ao vivoAo vivo em Sao JOse do Rio PretoVale a pena sonharSo ModaoTa Combinado ao vivo em palmasGD Star Ratingloading…

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